A self-audit for pre-seed & seed founders

Build Audit Checklist

The Silent Signals Killing Investor Confidence In Your Product

Investors won't tell you the product felt off. They'll tell you the timing isn't right. Design is the silent deal-killer most founders never diagnose.

01 — Design

Does the typography, spacing, and colour scheme feel intentional?
Is the visual quality consistent across every screen, or does it degrade after the hero?
Does the product feel premium to use — or like an app anyone could have built?
Is the product simple and intuitive to use — or is the user left guessing what to do next?

02 — Conversion

Would a first-time visitor to your website know exactly what action to take?
Once inside the product, would a new user understand who it's for and what problem it solves?
Would a user feel safe entering their personal details or payment information?
Is there friction that would cause a user to abandon the core task partway through?

Prefer a PDF you can save? Enter your email and we'll send you a copy.

Not sure how your product scores?

Book a free Build Audit

20 minutes. Leave with a clear diagnosis.

BOOK FREE AUDIT →